Debritz.net

The reason I believe that BBUK is successful Brett, is because they never resorted to celebrity (while creating believable twists at the same time) to boost it's ratings, saving the celebrity influence for their Celebrity BB series (both the regular variety [where celebrities stay in the house under the same rules as the regular version] and this year's BB Celebrity Hijack [where celebrities act as BB with regular housemates] have also been immensly successful) as well as using Channel 4's digital subchannels to its advantage.

Ten didn't have that advantage of a multichannel in 2001 when BB started in Australia. Ten's experiment with Celebrity BB (that had incidently, Kyle Sandilands) in 2002 failed. Ten listened to the naysayers for 2007 after the "Turkeygate" scandal the previous year, and toned down the program at the same time (while BB UK 2007 had the first night twist being, that only females would be entering the house on the first night, with males being introduced later on). 2008 is the year Ten should have had the advantage. Ten HD to put BB on, but no, they wrecked it with more celebrities and unbelieveable twists than most series beforehand. That's what killed the series in the end, the misuse of the HD multichannel (the Australian version of BB's Big Mouth should have been HD-only like the UK version which was on one of Channel 4's multichannels) and the confusion of people's minds due to the pointless "snap eviction" on day 1 (where the evictee eventually went on to win the $250,000 prize.)