It's called a schooner, chaps

Is this the end of the world as we know it? The Telegraph's Harry Wallop ("Cods" to his mates?) tells us that not since William of Orange have Britons been able to drink beer in two-thirds of a pint measures. But that may soon be the case with a move to introduce the new measure, apparently to attract female drinkers for whom a pint is too much but a half is not enough.