Kyle cops a caning
Posted October 3rd, 2009 by debritz
Sydney's Mix 106.5 is going on the attack to promote its news breakfast show starring Mike E (Etheridge) and Carmela (Contarino). In a tactic that has worked in radio before, the station has leaked a commercial in which a beer-bellied actor wearing a Kyle Sandilands mask decries the state of his ratings, but says defiantly: "Who else are you going to listen to?" Mix, which recently sacked Todd McKenney and Sonia Kruger, has a long way to catch up in the ratings, but the Australian Radio Network realises (as I'm sure other broadcasters do) that Austereo and 2Day are vulnerable in the wake of Sandilands' string of tasteless gaffes. Interesting times lie ahead ...
Meanwhile, Vega 95.3 has sacked its breakfast team of Mikey Robins and Tony Squires altogether, going instead for a bold all-music format.
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