Cracking us up
Posted January 31st, 2010 by debritz
Mumbrella reports that Macquarie Radio Network is launching a DAB+ comedy channel called The Crack in Sydney. It seems like a logical way to use some of the additional digital spectrum that comes with its 2GB and 2CH licences, but it remains to be seen (heard?) whether advertisers will embrace it. But, wait there's more. The good news for those of us not in Sydney is that you can hear it online - here, at a website that also invites comedians to send in their best material for possible broadcast. Sounds like a win-win to me.
PS: Perhaps 4KQ, 4BC or 4BH could consider a digital comedy channel in Brisbane.
OH. HELLS. YES.
I was just chatting to a friend about this - the UK has such a great history of comedy radio - so many TV shows come out of radio beginnings.
I for one would love to do radio comedy. Any kind of comedy of course really, but I adore radio comedy. Such theatre of the mind.
SOMEBODY MAKE THIS HAPPEN! OR GIVE ME MONEY SO I CAN DO IT! :)
Wasn't there a excess spectrum auction recently Brett?
Actually, now you mention it, I think Austereo scooped it up...
From press release:
"In Brisbane, the successful bidders were Austereo, DMG and Australian Radio Network (ARN) (capacity sold for up to 20 new audio and/or data services)"