It's network war on ice
Posted February 19th, 2010 by debritz
Foxtel today issued a media release blasting Nine's coverage of the Winter Olympics and accussing the free-to-air network of missing Torah Bright's gold-medal ceremony. Here's Nine's response.
A press release issued by Foxtel's public relations department this afternoon criticising the Nine Network's coverage of today's Winter Olympics action is both erroneous and inflammatory.
Foxtel CEO Kim Williams has subsequently apologised to Nine CEO David Gyngell regarding the contents of the release, which Mr Williams described as "disgusting", along with an undertaking that such behaviour will not be repeated.
In its release a Foxtel spokesperson asserted that Nine had been in a commercial break during the "history making award ceremony" for gold medalist Torah Bright, and that Nine presenter Ken Sutcliffe had minutes later presented that ceremony as "live".
The later assertion is totally false, as the record shows. And the event referred to was in fact a flower presentation ceremony - not the medal presentation which Nine will cover live tomorrow.
The Nine Network covered Torah Bright's winning gold medal run LIVE, as it did her first interview, and the first interview with her family. It did take a commercial break after that extended live sequence, but returned with the flower presentation ceremony in full, clearly indicating it had just taken place.
CEO David Gyngell pointed out that Nine was a commercial television station which provides free coverage, but must necessarily schedule ad breaks through extended live coverage.
"Our telecast of the Games has been first class, and the coverage of Torah Bright's fantastic win was entirely appropriate in every respect. Nor do I make any apology for Nine running a Woolworths commercial after her event was completed, and post all the relevant interviews and replays of the event. That is a commercial reality. And Woolworths are a great sponsor of the Games." he said.


NINE's coverage has been atrocious to say the very least. For the life of me, I cannot work out why Eddie McGuire and Leila Mackinnon were given the task of commentating during the opening ceremony.
Leila is terrific...with a script. But then, only in very small doses. The over abundance of sweetness, whilst handy when baking, was annoying. Her enthusiasm sounded as fake as a one handed man applauding.
McGuire can talk forever about nothing and make you believe that you have been listening to nothing. His lack of subject knowledge during the event was mind numbing, on par with a 700 word description of a tennis player waiting to receive the serve, presented by Pam Shriver, during the Austalian Open.
NINE's coverage whilst light on actual coverage of events, is big on promoting McGuire as a major talent. Proof that lack of talent need not impede a career in television.
Thank God for the coverage on FOXTEL. I get to see everything that I want to see, basically when I want to see it. You even get to see athletes who aren't Australian compete ! Well worth the fifty bucks !
If NINE was hoping to win a medal for what it terms "coverage", sorry, it wouldn't have even made it to the podium ! No medals here, folks !
Brett: Look who's back, our dear commenter from Showbritz, Brad Coward.
Hello Brad,
Seems you have a partner in crime!
You and Fiona O'Loughlin sure do share common ground – will you be making an appearance in a future gig?
Best Wishes,
Sal
Welcome back Brad...Thought you were dead....or gone to live in Melbourne.
Eddie, Leila (only got a gig due to personal relationship with 9 boss) & James Brayshaw are a disgrace. I'd rather listen to a garden blower vac.