No need for feed?

An update on this item about the Twitter feed on the front page of couriermail.com.au, and whether it's a good thing for its parent company, News Corp. As I write, the scrolling feed features a series of free plugs for a rival media organisation; lots of personal chatter, some of it bordering on the inane; and a link to a story that mocks the pricing policy of the iPad edition of the Wall Street Journal (proprietor: News Corp).
Update One of my tweeps writes: Someone thought this a good idea? Obv I read paper for insights like "Wont be seeing Hubby for 4 days...tres sad, I'll miss him.."