It's all about the shows, stupid
Posted July 30th, 2010 by debritz
Like about 1.5million Australians, I sat down on Wednesday night and watched the winning ABC trifecta of Spicks and Specks, Gruen Nation and Yes We Canberra. The shows gave Aunty, which regulalry comes fourth in the ratings, the top three spots on the night's ratings chart, and helped push Channel 10 -- which had been riding high until very recently on the success of MasterChef -- to the overall No.4 position. (There's more on the numbers here.) What it all proves is that the days where viewers would stick to the same station hour after hour, night after night have long gone. Now, more than ever, we pick and choose the programs we like, wherever we can find them. With the internet offering a whole new range of ways to access programming, this presents a big challenge to the broadcasters -- unless, of course, they are also in the business of making the shows that people want to see.
