Here Today, gone tomorrow

Here Today, gone tomorrow

Posted August 25th, 2010 by debritz

Reports that Hamish Blake and Andy Lee (pictured) are quitting their drivetime show, which blitzes the ratings every weekday in every major metropolitan market across the nation, is bad news for the Austereo's Today radio network. It's hard to imagine another act, local or networked, that could garner such consistently high ratings. Of course, it also presents an opportunity for other stations to even the playing field in the afternoons, and that's got to be a good thing for the medium. I'd like to think we'll get some strong local shows, but I fear networking is inevitable. In fact, I wouldn't be surprised if 2011 is the year that one commercial network attempts a national breakfast show. I know they've failed in the past, but the times they are a'changing. The shame for Austereo is that, if anybody could do it, it would have been Hamish and Andy.
P.S. One last thing about H&A: they proved that you don't have to be obnoxious to score big listener numbers. They'll be missed.
P.P.S. The duo will still be heard on Austereo one day a week.

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